Gordian Validation: Fortify Your Idea with Empirical Validation

How to validate your business idea in the early stages of product development and mitigate as much risk as possible.

Gordian Validation is a key pre-launch step for all founders. The validation process is a range of activities to validate the assumptions that underpin your product. Gordian Validation replaces guesswork with realistic, qualitative data and substantially speeds up the timeline between idea conception and finished product.

Gordian Validation is an essential part of a far more flexible process that’s iterative and accountable – it is ‘knowing by trying.’This is the most effective way to match your product vision to existing consumer need.

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